A few weeks ago, AOL and Sphere quietly turned on Sphere It in their AOL News, Sports and Entertainment articles. At the bottom of each article, you’ll see the Sphere icon. We’ve been working with Lewis Dvorkan, AOL’s top editorial executive and a long-time news executive (Lewis was one of the first people we spoke with about Sphere after we formed the company and prior to launching our site), and Kevin Lockland since late last summer. Great partners, driven, focused and clear in their communication.
We think this is a nice deal for bloggers, AOL and Sphere. With the addition of AOL, Sphere It is now displayed on over 500 million article pages. AOL reaches a broad range of Internet readers, many of whom don’t read blogs (yet!). By exposing Sphere to their readers, AOL introduces a compelling reader experience and the blogosphere gains exposure to many Internet readers who are unfamiliar with blogs.
With AOL joining other Sphere IT publisher partners (including leading publisher sites such as The New York Times, ZDNet, Market Watch and TIME), bloggers have a great chance to reach more people than ever. We’re psyched to play a role making that happen but it all starts with quality bloggers and progressive partners who realize that compelling reader experience is what keeps their users engaged and loyal.