Sphere Blog

June 6, 2007

Doing the Unthinkable

Filed under: Notable — sphere @ 5:08 am

picture-26.pngScott Karp, author of Publishing 2.0 and a Sphere Related Content partner, has a great observation about how some of today’s most prestigious publisher sites are linking to other media companies’ content including blogs. This is a significant shift in the way publishers service their users. It signals that a publisher feels part of their offering is to make sure you, the reader, get what you need when you visit their site. If it happens to be a link to another mainstream media or blog article, that’s fine. As an avid on on-line content reader, I favor those sites that surface or point me to interesting content.

You can see Scott’s post here.

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