Scott Karp, author of Publishing 2.0 and a Sphere Related Content partner, has a great observation about how some of today’s most prestigious publisher sites are linking to other media companies’ content including blogs. This is a significant shift in the way publishers service their users. It signals that a publisher feels part of their offering is to make sure you, the reader, get what you need when you visit their site. If it happens to be a link to another mainstream media or blog article, that’s fine. As an avid on on-line content reader, I favor those sites that surface or point me to interesting content.
You can see Scott’s post here.