Sphere Blog

August 14, 2007

AOL Mgnet

Filed under: Sphere Publisher Partners — sphere @ 6:02 pm


Early last month, AOL introduced a suite of personalized products into beta: a personalized home-page (myPage); a feed reader/ bookmarking service (Favorites); and a new image driven content recommendation engine (Mgnet). You can access all of these services on the myAOL main page.

Sphere partnered with AOL on the Mgnet service. Mgnet is driven by David Lui’s group. We were approached by Jen Consalvo and Frank Gruber about integrating Sphere into the product and we jumped on the opportunity to extend our contextual matching and mapping technology to visual media. We think Mgnet is a very innovative service – filtering news by visual association is a great idea that should appeal to broad set of users.

AOL has really evolved in the past few years. I’m impressed with how quickly they took Mgnet from concept to a live beta product. I also think it shows how AOL is embracing the web, truly thinking outside the box, 100% original. They also evolved AOL News, Sports and Entertainment and made it very interactive.

Kudos to the AOL team for embracing the web and for pushing their offerings into new, innovative directions.


  1. Thank you Sphere, it has been a pleasure working with you.

    Comment by Frank Gruber — August 14, 2007 @ 8:44 pm | Reply

  2. thanks guys – it’s so great working with you. and i should mention that i originally wanted to name mgnet “sphere” but you had already snagged it 😉 such a great name.

    Comment by jen consalvo — August 14, 2007 @ 9:12 pm | Reply

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