Sphere Blog

September 14, 2007

Buzz Tracker & Yahoo!

Filed under: Blog News — sphere @ 10:59 pm


Firstly, we’d like to offer our congratulations to Buzz Tracker and Yahoo! for joining forces. Scott Moore (who runs Yahoo! News) and his group are smart folks so I think this will end up being a good acquisition for both companies.

I also want to address a few of the posts I’ve seen that mention Sphere and Buzz Tracker together. While some of you think we’re in the same business, we have never viewed our business and, more importantly, what we do as a competitor to the various meme trackers available. That space is well covered and I don’t see Sphere adding much to the value already being created by Techmeme, Tailrank and others.

Sphere is in the business of making connections between content, including text and video, that are contextually relevant to the article you’re reading or the video you’re watching (hint). We prefer to operate behind the scenes, enabling our growing partner list to connect to the larger conversation happening around their content.

So congrats to all of us for another positive evolution in the social media environment.

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