Sphere Blog

October 10, 2007


Filed under: Sphere Publisher Partners — sphere @ 4:01 pm


I’m excited to update you with Sphere’s most recent launch on a major news site. We recently added Reuters as a partner, joining a list that includes The Wall Street Journal, The New York Times, CNN, VH1, TIME, Access Hollywood, AOL News/Sports/Entertainment, CBS, Forbes, Market Watch, ZDNet and several more MSM sites and over 40,000 blogs. Reuters is one of the most well respected media companies in the world (off-line and on-line) and we’re truly honored to be partnering with such a venerable brand with the highest journalism standards. With Reuters, we launched three services:

  • Related News (related Reuters articles);
  • Related Web News (related articles from other mainstream media sites); and
  • Related Video (related Reuters video) – we’re particularly excited as this is our first related video launch, with many more to come.

Sphere related content is on every article in every section of the Reuters site. Here’s the most recent lead article from the home page as an example – CLICK HERE.

We’re very proud of the quality and relevance of our results on Reuters. Early stage companies always appreciate early adopters, especially when they’re high profile like Reuters. A lot of companies develop product and then try to see if there is market interest. We too did that in the beginning and that is partly how we developed the original Sphere Related Content plug-in. Since then, we’ve take a different approach, finding it best to follow the lead of our partners who understand their priorities and more often than not, put the best interests of their readers ahead of everything. Through our initial discussion with Reuters, we felt they were the perfect partner to apply our “content genome” technology to video. Reuters has a wealth of multi-media assets, great/ timely content and very good meta-data. The combination of those variables, along with the generous support of Alisa Bowen, Mark Goodrich and Mike Dehm is our good fortune in evolving the breadth of our offering – thanks to all!


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