Jaime at KnowNow has a nice post on work we’re doing with them – you can see his post title “Sphere of Influence” here.
We’re big fans of extending the information rich aspects of WEB 2.0 into the enterprise – there are a lot of development opportunities that are becoming apparent as pace of development underway in the consumer facing Web 2.0 accelerates. We’ve partnered with KnowNow and BlueWolff to create a new customer intelligence application for AppExchange. The application is available as part of called Bluewolf’s MediaTrak Live which is targeted to advertising, marketing and sales professionals. When a partner uses Salesforce to manage their sales processes, we automatically discover relevant content about advertisers, agencies, and/or brands that those ad executives might not otherwise know about. We believe information is empowering and the goal of this application is to increase conversion rates, customer satisfaction, and recurring revenue.
If you’re interested to learn more, please contact us (firstname.lastname@example.org) or Jaime at KnowNow (email@example.com).