Sphere Blog

January 23, 2008

Sphere is Always On!

Filed under: Awards — sphere @ 5:11 am


We received an email from Tony Perkins last Friday letting us know that AlwaysOn chose Sphere as one of the top 100 emerging media companies that are disrupting user behavior and creating new opportunities in marketing, advertising and branding. It’s our first award and I have to say it feels good to see our efforts recognized 🙂 It’s especially nice to be recognized alongside so many company’s that we gawk at for having developed really innovative technology. Congratulations to the entire Sphere team for this award.

January 19, 2008

Humanism Triumph’s Over HAL (yet again)

Filed under: Awards — sphere @ 6:03 pm


Congrats to the Automattic gang for being recognized last night at the Crunchies. Matt accepted the “Most likely to Succeed” reward for WordPress and Toni was named “Best CEO for a Start-up “. You can see the full list of winners over at TechCrunch.


Toni and Matt sporting their new hardware 🙂

As for the post title……………...

January 18, 2008

Who’s In The Sphere?

Filed under: Sphere Data — sphere @ 10:12 pm

Check out some interesting stats for Blogs that have added Sphere. WordPress is our largest partner, followed closely by Blogger. Technology blogs are the biggest topic followed closely by Politics, News and Business. The first chart shows the percentage of sites adding the Sphere Contextual Widget by blog platform:


This chart breaks down of the categories of blogs in our partner network:


January 12, 2008

2007 – that was fun!

Filed under: Sphere Wrap-up — sphere @ 12:15 am


What a difference a year makes – a year ago, we launched our Contextual Widget as a Web 2.0 Showcase Company. Since then, we’ve had a lot of fun building innovative, highly customizable contextual products, adding some very talented/ adaptive engineers to our team and then partnering with some A-list publishers and micro-publishers. Our products are scaleable and super light touch to deploy. Our business model is simple and working ahead of plan. We treat our partners, at all levels, with genuine admiration – anytime someone partners with you, it’s a compliment and we take that to heart. By year’s end, we solidified our spot as the #1 provider of contextually relevant content tools, achieving very high/ consistent growth that continues to accelerate.

While our posting on this blog is sporadic (at best), we’re going to try (really) to offer monthly updates on how we’re doing. Before doing so, let’s start by offering a recap of 2007. It was a pretty good year for us. Here’s some data – Sphere is…..

  • live on 2.0+ billion article pages every month (and growing weekly)
  • generating 100+ million page-views of available ad inventory (and growing weekly)
  • working with lots of leading publishers and micro-publisher brands like The Wall Street Journal, CNN, The Washington Post, MLB, CBS, AOL, TIME, US News, Reuters, ZDNet, TechCrunch, GigaOm, Captains Quarters, Cool Hunting, TMZ to name but a few (and the list will double soon)
  • generating over 1.0 billion related content links every month to blogs and publisher content (and growing weekly)
  • live on over 40,000+ blogs with our Contextual Widget (and growing weekly)
  • offering more products than ever: Contextual Widget, Contextual Embedded In-line, Contextual Buzz Clouds, Contextual RSS feeds, Contextual Video

…..despite a small team of 10 people and virtually no marketing, a really bad web-site and very little sleep for our team!

For 2008, we’d like to partner with a broader set of partners. We’d like to expand our product offering, integrate multi-media more widely into all of our products. We’re committed to make all of our products self service with self service customization. And most importantly, we want to continue to play a role in the convergence of mainstream and micro-publisher content – our mission is to help make connections that enable bloggers to join the conversation as well as help the individual voice reach a broader audience of readers.

Some exciting stuff coming up soon, stay tuned.

Create a free website or blog at WordPress.com.