Recently, the Washington Post introduced Sphere It results throughout their site. While an honor for Sphere to partner with such a venerable publisher brand, it’s also another great opportunity for bloggers to join the conversation as well as reach a broader audience of readers than the early adopter blog crowd that has been immersed in blogs since 2003. Always a good thing.
You can find Sphere links under the Who’s Blogging module in the middle left column on all Washington Post articles. As an example, go to this article – Obama takes Hawaii and Wisconsin – click on the “Links to this article” and our Contextual Widget will open up, displaying blogs linking to the article as well as blogs writing blog posts that are contextually relevant to the article. Here is a screen-shot of the Washington Post Contextual Widget.
Washington Post has been one of the most progressive publishers in recognizing the value blogs add to the conversation – in addition to empowering bloggers to link to their articles, they’ve launched a growing list of WP blogs and have established an ad network for a select group of blog partners. Thanks to Atil Erkin, John Alderman, Brendan Monaghan and Jim Brady for embracing the blogosphere and for their unwavering support in partnering with us.