Sphere Blog

February 27, 2008

Sphere Implicit Search

Filed under: Implicit Search,Sphere Advertising Partners — sphere @ 11:49 pm

sphere-bubbles.pngI want to share a few thoughts on why advertising in tandem with Sphere’s Related Content modules (CONTEXTUAL IN-LINE & Widget) is gaining traction with Top Tier advertisers. In the past quarter, we’ve run campaigns with Dell, Verizon, Barack Obama and Symantec. The latter, currently is running it’s second campaign with us – just scroll to the bottom of this Salon article to see a live example.

As we all know now, Google Ads are so valuable in part because users have expressed an interest in the product/ service by their action of searching for that product/ service or something related. Sphere, on the other hand, has built a killer “implicit search” engine. A user who clicks on one of our links, or even looks at the module for a few seconds, has implicitly searched for that content. They have taken an action and that is why advertising to them can be so valuable. We believe this is potentially much more valuable and efficient then contextual ads that are on the side or bottom of the page — where they don’t know that the user is very engaged in that topic. In our initial campaigns, we’re seeing very high engagement/ advertising effectiveness. We believe this is partly because the reader is engaged with the content.

Sphere is now on a lot of article pages each month. Within our growing network of partner sites, (more…)

February 9, 2008


Filed under: Sphere Advertising Partners — sphere @ 10:23 pm


A company blog is an odd thing. Often it’s just one voice that navigates the conversation. In our case, that role has been mine. Our team is diverse, global and has different perspectives on politics. Thus, our blog isn’t a tool for political discourse and we all know how dangerous that topic can be amongst a large group of people. Thus, this post isn’t a company point of view. But, last week we were approached to run an ad in our widgets for Barack Obama’s campaign. The campaign was called VOTE HOPE. We agreed and as always, I click on the ad to see what happens. This campaign pointed readers to a Video called DipDive. Every so often, something really grabs you in media/ advertising and you just want to pass it along – in that spirit, for inspiration, I wanted to pass this along: HOPE .


UPDATE: If you had a chance to click on the HOPE ad for Obama, you might find this one sadly funny, just click on this image:

December 6, 2007

Symantec in the ‘Sphere

Filed under: Sphere Advertising Partners — sphere @ 7:54 pm


We recently kicked off our first sponsorship campaign with Symantec in partnership with Federated Media Publishing. We are very excited about having Symantec as our first Advertising partner – an “A” list brand that has pro-actively engaged with social media. We feel they’re a fantastic fit as our first sponsor. Our partner FMP did a great job making the connection happen with Symantec.


If you have a new product to showcase or want to reach an audience engaged in the conversation happening in both Mainstream Media and Blog sites, Sphere is potentially a great place to do it:

  • Sphere is the # 1 provider of related content online, reaching a highly influential audience of passionate readers w ho care about breaking news and online discourse.
  • Sphere engages with millions of unique visitors per month and generates over 100 million page views/ widget impressions available for sponsorship.
  • The Sphere user is more engaged than the typical online reader as they are seeking out additional content by engaging with the Sphere widget.
  • We partner with venerable Mainstream Media Sites (such as WSJ; TIME; Reuters; MLB; Washngton Post) and some of the most well regarded micro-publisher sites (such as TechCrunch; GigaOm; Captains Quarters; TMZ; The Science Creative Quarterly).
  • Sponsors are important to us, and we look for products and services that we feel would be relevant to our targeted and influential audience.

There are currently two ways to advertise with Sphere: permanent monthly sponsorships on Sphere pages and/ or traditional CPM-based advertising on partner sites including widgets and in-line display.

If you are interested in securing a premium sponsorship on Sphere, please contact us at conrad@sphere.com.

Blog at WordPress.com.